Behold the new Restoration Hardware. No replacement for antique lamp fixtures, no supplies for refinishing wood, no patch kits for old plumbing. This is a "new and evolving way to furnish our homes", according to Chairman Gary Friedman.
There is a slightly creepy photo of Mr. Friedman on the second page, along with some grandiose comparisons to Teddy Roosevelt, but shameless self-promotion aside, who wouldn't want to just move into any one of the amazing rooms?
First, there are the colors - muted neutral naturals. It's the first thing you notice when flipping through (OK, the second, after you've recovered from sticker shock). Restful wall colors with neutral colored accessories - clearly Mr. Friedman doesn't believe in the "every room needs a pop of color" theory.
The style of furnishings is a mixture of industrial and architectural elements meet vintage. Steam punk on steroids, if you will. There are no little tchotchkes. Size clearly matters here. The French tower clock is 5 feet in diameter (and costs $ 1195 and as noted in the description, is "non-operational"). The 1595 scrolled map of Florence is 12 feet long (and fantastic):
I can resist the Copenhagen chair ( $1865):
And the 8 foot tall Eiffel tower study model ($1745):
But can we talk about the linens? Belgian linen that you can almost feel in the photos - soft, faded colors that look like my fantasy of life in an old French chateau. Never mind that outfitting your bed with these beauties could set you back a grand or so - fantasies involving French chateaus don't come cheaply!
And just look at these birdcage chandeliers ( $2525) :
This we might be able to knock-off. Find a vintage (or a new one shabbied- up), add some twinkly white lights and we could make this for orders of magnitude less. I'm adding it to my project list!
I know that this catalog is the embodiment of conspicuous consumerism; that no one needs to spend over a grand on a clock that doesn't tell time, or a map that covers an entire wall, or a model of the Eiffel tower the size of Big Foot. I know that kind of money could feed an entire village of starving children. But, for a woman who is happy to shop thrift stores, this is heady stuff and I'm smitten!